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Nestled in the heart of Ganjam district, Ormas Ganjam takes pride in the rich tapestry of its cultural heritage, where nature intertwines with the skilled hands of local artisans. The region is abundant with a natural treasure – the indigenous grass known as 'Bubei ghasa,' locally referred to as sabai grass.
In a story reminiscent of craftsmanship and empowerment, the women of Ganjam, inspired by the artistic potential of sabai grass, have transformed it into an art form. Traditionally collected by women, these grasses are meticulously dried and handcrafted into exquisite ropes, bridging tradition with innovation.
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In some corners of the district, the creative spirit of rural artisans has given birth to an array of beautiful handicraft products. Recognizing the potential of sabai grass as an opportunity for socio-economic transformation, Ormas Ganjam launched its brand – 'OrmaCraft' – a celebration of the unique identity of locally handcrafted products. Established on [Insert Launch Date], OrmaCraft is actively managed by Ormas Ganjam, operating as "Ormas Ganjam Craft Producers Company Ltd," overseeing clusters in various villages.
OrmaCraft isn't merely a brand; it's a movement that has reshaped the lives of many tribal women. The artisans, originally crafting utility items, have evolved under the umbrella of Ormas Ganjam, reaching new heights of creativity and innovation. The organization plays a pivotal role in the entire lifecycle – from fulfilling orders, ensuring quality control, introducing new designs, to distributing work evenly across clusters.
